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Sales and Marketing

Welcome

TitleAuthor StatusRequest
Building Effective Print Sales Management
" Ideas, methods, systems, techniques and guidelines adaptable to your own situation for improved sales management productivity. 1991, 32 pgs."
 
R. W. Sharernullrequest
Cold Calling for Women: Opening Doors and Closing Sales
" A clear, easy-to-understand, logical and inspiring map of exactly how to banish forever the fear of cold calls and instead turn them into big sales. 2000, 187 pgs."
 
Wendy Weissnullrequest
Print Marketing: Planning for Results
"A “how to” manual introducing the basic concepts of marketing planning and guiding readers through the information gathering and analysis needed to create a concise, workable marketing plan. 1990, 47 pgs."
 
Brett Rutherfordnullrequest
"How to Give Exceptional Customer Service: Team Building, Upselling and Exceeding Expectations "
"Learn the basics of upselling and cross-selling, how to develop a more supportive team attitude with your co-workers and how to identify new service opportunities for your organization. 1993"
 
CareerTracknullrequest
Company to Company Communication
"Reflects the trends, objectives and guidelines of self-promotion to make it a true team effort within your organization. 2002, 33 pgs."
 
Dick Gorelicknullrequest
How to Manage a Sales Force That Sells!
" A short introduction to sales management for owners and sales managers. 1983, 16 pgs."
 
Doug Wyman and Tim Spaceknullrequest
A Year of Selling Profitably
"A monthly action plan to educate and recharge print salespeople. Build power databases, overcome objections, persuade prospects, and close sales."
 
Harris M. DeWesenullrequest
Survey of Sales Compensation
" Survey results on fringes, compensation formulas and compensation for full-time sales reps in the printing industry. 2005-2006, 304 pgs. "
 
National PIAnullrequest
How to Compensate the Sales Force
"This book will help you understand sales compensation, develop your plan, analyze it and provides worksheets and sample plans for your use. 1990, 22 pgs."
 
R. W. Sharernullrequest
Marketing4Digital: A Guide to Print Markets
A guide to print markets
 
" June Caseria, Kathryn Cole, and Kevin Landolt, w/Frank Romano"nullrequest
Hands-On Marketing for the Printer
"Practical, successful strategies to increase market share and profitability."
 
" Lyman Henderson, C.M., B.A. "nullrequest
"Sales Compensation, Incentive, and Bonus Plans-Guidelines for Design, Implementation and Evaluation"
Sample plans spanning from safety to service to gainsharing and more.
 
"Jim Kyger, PIA/GATF"nullrequest
Fundamentals of Self-Promotion
"Provides the basic elements of a good self-promotion campaign. 1991, 50 pages"
 
Dennis J. Castiglionenullrequest
Successful Salesperson of the Year 2000
"Describes the conditions that are redefining the characteristics of the successful sales representative. 1997, 27 pgs."
 
GASFnullrequest
Real-Time Marketing
" This book benchmarks media channels, outlining their singular strengths and weaknesses, and offers essential rules for their deployment. 2001, 241 pgs."
 
James Morris-Leenullrequest
Marketing4Digital: A Guide to Print Markets Set 3
"Pharmaceutical, Retail Food Market, Higher Education and Training, Wholesale Food Market, Fundraising, Sports and Entertainment, Trade and Professional Associations, Publishing Market"
 
Kathryn Cole and Kevin Landolt with Frank Romanonullrequest
Strategic Sales Manager
A profit power tool for print sales managers.
 
Terry A. Naginullrequest
Destination: Door To Door: The Direct Route to Business Success
 
US Postal Servicenullrequest